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  • E3 = Exciting Extravaganza of Excitement

    e3_BLOG.jpgThe E3 Media & Business Summit starts up today, which only means there will be an explosion of gaming news this week. We're expecting some big news from the Big Three (Microsoft, Sony, and Nintendo), and we'll be trying to make sense of it all for you. In case you haven't checked it yet, here's the full speaking line-up for the week:

    E3 Press Conference Schedule (all times in PST)

    Monday, July 14, 2008

    • 10:30am - Microsoft press conference
    • 12:30pm - Square Enix press conference
    • 1:00pm - Shane Kim roundtable
    • 3:00pm - EA press conference
    • 7:00pm - Gears of War 2 reception
    Tuesday, July 15, 2008
    • 9:00am - Show floor opens
    • 9:00am - Nintendo press conference
    • 11:30am - Sony press conference
    • 2:30pm - Ubisoft press conference
    • 4:30pm - Capcom press conference
    Wednesday, July 16, 2008
    • 9:15am - E3 Keynote by Gov. Perry
    • 10:00am - Sony roundtable
    • 10:45am - Take-Two press conference
    • 1:00pm - State of the Industry keynote
    • 2:30pm - Konami press conference

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  • Get the Skinny Fat on My Weight Loss Coach

    boxcover.jpgNow that video games are having you do everything from pretend-bowling to pretend-yogaing, it's getting tough to keep track of all of those pounds rolling off. Ubisoft's new release My Weight Loss Coach hopes to target "male and heather.jpgfemale DS owners 20-years-old and above who have difficulties reaching and maintaining their target weight because of lack of motivation, time or daily life constraints." In other words, they want to make fat, lazy college kids less fat and less lazy. How do they propose doing this? Make losing weight a video game, of course.

    This got me to thinking—where can I find someone to test out this wonder of modern weight loss? Luckily we have one curious staffer who saw the bright, shiny box and quickly volunteered to put it through its paces. Her name? "Heather." Her height? "5-foot-11." Her weight? "Uhhh... varies." When asked what her motivation was, she replied, "My sister's wedding is in a month and I want to pretend to lose weight." Good 'nuff for me.

    Now that you met the contestant, let's see what this $39.99 marvel can do...

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  • Guitar Hero: Aerosmith Party Is on Target

    franchitti_fans.jpg
    Dario Franchitti (Guitar Hero: Aerosmith car driver) playing for the fans.

    Yesterday was Activision's release party for their Guitar Hero: Aerosmith game on the outlying grounds of the New Hampshire Motor Speedway. Target partnered with the video game company to sponsor rookie racer Dario Franchitti's No. 40 car in today's NASCAR race, the Lenox Industrial Tools 301, in which he placed a disappointing 38th place–dude never activated his Star Power.

    Speaking of star power, there was no shortage of it at the party as a throng of NASCAR drivers, fresh off a warm-up 200-lap race earlier in the day, and legendary Aerosmith guitarist Brad Whitford converged on the tented outdoor lounge. You can peruse some of the highlights of the party and the fan event the following morning after the jump.

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  • In The Pits With Sunday (Eve) Drivers

    One of the perks of my job is getting access to some really cool places. I had the chance to roam around pit row prior to the NASCAR’s New England 100 and Camping World 200 races and got a look at what prep work goes into the cars.

    14.jpg

    Probably the most interesting thing about racing is the kind of technology used to get the cars in top form. Each team brings along three or four massive haulers, which hold everything from spare parts to driver gear  (even a spare car!), in case there is any major problem before a race and there needs to be an emergency switchout. While the races look to run smooth on TV, there is a LOT of work behind-the-scenes to get each car up to NASCAR’s stingent standards.

    Pictured above is the Guitar Hero: Aerosmith car being worked on by the crew. Dario Franchitti will be at the wheel during tomorrow's LENOX Industrial Tools 301. I'll be rocking out with Aerosmith's Steven Tyler and Brad Whitford for the release of the game tomorrow, which will come in Xbox 360 and PS3 flavors, and a special $149.99 Wii bundle (the game, two wireless guitars, and a tour book) that'll be sold exclusively at Target.

    Enjoy some of the other awesome cars on display before the races after the jump!

    See More Here >>

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[1/8/2009]